How Specialty Stationery Printing Adds Value to Your Products

Many stationers know the difference between a run of the mill sheet of paper and a quality 110# card stock. You know one is good for scribbling a to-do list on and the other is essential for invitations, letters to a friend, thank you notes, and more. Any good stationer knows that the paper quality she chooses makes a huge difference in the overall quality of her product. But paper quality is only one part of the equation. It’s custom stationery printing that truly takes your product line to the next level for your business and for your consumer. In this article, we’re going to share six different specialty printing upgrades you can utilize to level up your stationery line this year.

6 Ways to Add Value to Your Stationery with Specialty Printing

1. Belly Bands

If you’re a wedding-focused stationer, you’re no stranger to belly bands. You know how functional they are, but a custom-designed belly band can elevate your clients' wedding invitations that showcase their unique style. These bands create a cohesive and polished look for the entire wedding suite, ensuring every detail stays beautifully in place for their guests.

If you’re not a wedding stationer, you can still utilize belly bands to elevate your products. Belly bands can be used for product branding in retail. For example, you can create beautiful belly bands to wrap your custom tea towels. And if you offer personalized notecards, a belly band provides an elevated, yet functional way to package them together.

2. Envelope Liners

Envelope liners are a simple yet impactful way for wedding and personalized stationery designers to elevate their work and create a more memorable unboxing experience. Beyond aesthetics, envelope liners show attention to craftsmanship, allowing you to offer unique details that couples value when investing in custom stationery.

3. Vellum

From invitations to packaging and branding materials, full-color printing on vellum is perfect for a wide range of creative projects, offering endless possibilities for personalization. The translucent nature of vellum allows light to pass through, creating a soft glow around colors that adds an ethereal quality to your printed materials, making them truly memorable.

At PrintsWell, we offer 40 Bond Translucent Vellum for both CMYK and white ink printing. The creative possibilities with vellum are endless. Many stationers use vellum as a wrap for their wedding invitation products, a belly band to hold a suite together, or an overlay, adding a multi-dimensional effect to their products.

4. White Ink Printing

Printing with white ink is an eye-catching way to make your gift tags, invitations, and holiday cards stand out. Whether printing wedding invitations, greeting cards, or stationery, white ink elevates your stationery from ordinary to extraordinary. At PrintsWell, we can print our white ink on vellum, color stock, and envelopes.

White ink on vellum creates a bold contrast against darker or colorful backgrounds, allowing your designs to pop and draw immediate attention. A white ink on a dark envelope makes for an elevated look as well.

5. Foil Printing

Hot foil stamping is a lithography process that uses a heated copper die plate to press metal foil onto premium card stock creating a dimensional look for both text and artwork. Foil stamping can be done on top of digital printing for an elevated look! Many greeting card and print designers use foil on their products to increase their value, look, and feel.

6. Die Cut Cards

Die cut cards are cards cut into different and unique shapes. Die cuts make your designed products more fun, elegant, and modern. They are perfect for wedding suites, flat notecards, and everyday invitations.

PrintsWell offers many die cut shapes in a variety of sizes including: rounded, wave, oval, double arch, double rounded, circle, arch, half arch, scallop, wavy oval, and ticket.

Partner with a Printer Who Cares

PrintsWell has been partnering with stationers nationwide, providing custom stationery printing for over three decades. Our passion isn’t just providing you with high-quality, state-of-the-art printing. It’s about helping stationers in their journey to bring beautiful things to life and grow their businesses in the process. That’s why we’ve set the standard in printing that you can trust. If you’re ready to take your stationery printing to the next level, we’d love to partner with you. Fill out an application today and let’s get started on our printing journey—together.