How Analog is Making a Comeback in 2026

We live in a world of ever-increasing technological advances. Many times, that’s a great thing, especially when you think about all the ways technology has made life easier over the past few decades. With technology always at our fingertips, one trend seems to be breaking out in 2026: the analog trend. More people are craving screen-free activities that allow them to stop the endless scrolling, rest their minds, and learn what being present looks like once again.

For many, that means incorporating paper back into the rhythms of their weeks. Instead of relying on a digital calendar, people are opting for paper planners. Instead of using their notes app for grocery lists (or to-do lists), people are opting for a paper pad and pen. And instead of using a laptop or iPad for journaling, people are choosing real journals that they can hold in their hands without fear of being distracted by pop-up ads or social media.

How to Capitalize on the Analog Trend For Your Stationery Business

The Analog trend is great news for stationers everywhere. It means that your passion for pretty paper is here to stay as a growing number of people jump on board, looking for those beautiful designs that you have to offer. But don’t just take our word for it. The global stationery market is projected to hit $213.7 billion by 2034.¹ So if you’ve been tossing around the idea of turning that fun design hobby into a full-fledged stationery business, now is the perfect time to jump in. Here are a few ways to get started:

1. Start an Etsy shop.

We know you’ve been thinking about it…and now it’s time to hit “publish” on your shop. It may feel like a big step, but you’ll be glad you did! If you’re new to this whole starting-a-business-thing, you’re not alone. PrintsWell University is here to help. Just keep reading and you’ll find a treasure trove of information on how to get started.

2. Take a poll of family and friends.

Learning what your community needs is essential to growing a thriving business. What can you create that they can use? Do they like your design style? Would they purchase from you or share with a friend? How often do they utilize stationery, greeting cards, invitations, or other paper products? Knowing the answer to these questions will help you discern what will work for your business in the next year. It’ll also give you direction on where to put your focus.

3. Get inspired to create new and fun designs.

If you already own a stationery business, but are looking for new design inspiration, look no further than analog. Right now, people are searching for fun and old-school hobbies that keep them off their screen. Designing fun patterns that incorporate this idea into your products may be just the thing people are looking for. Think pickle ball paddles, knitting needles, chess pieces, old record players, flip phones, and more.

4. Utilize analog tools to create new products.

If you’re struggling with inspiration, try going off-screen with your designs. Many designers love to create their patterns on canvas or paper and then upload their designs to their design tool of choice. This makes it a fun and meaningful analog experience for you as the designer too! Think sketch pad, pen and ink drawings, watercolors, or even creating your stationery out of homemade paper. The possibilities are endless!

5. Team up with other artists to create beautiful stationery.

Another cool thing we’re seeing a lot of is collaborations between artists and products. For example, Rifle Paper Company is known for their beautiful and playful designs in stationery, but now you can see many different brands and products teaming up with the brand to create even more beauty for the consumer. You can find Rifle Paper’s patterns on rugs, wallpaper, and even homewares. A good collaboration can go a long way for both brands!

Take Your Next Step with PrintsWell University

They say business is lonely. But it doesn’t have to be! Sure, starting a business can feel intimidating at first, but you’re not alone. PrintsWell has been in the stationery industry for over 30 years. Not only do we serve stationers all over the nation through our fulfillment department, but we also love to come alongside new businesses. That’s why we launched PrintsWell University. It’s a resource full of information and step-by-step guides on how to take your hobby and turn it into a stationery business.

At PrintsWell, we’re passionate about quality paper and printing. But we’re equally passionate about partnering with stationery designers to help them bring beautiful things to life.

So if you’re looking to help your community with their desire to be off-screen this year, check out PrintsWell University for all things marketing, branding, shipping, and printing. Here are a few places to help get you started on your journey in 2026:

• Starting Your Stationery Business
• A Detailed Guide to Starting Your Stationery Business
• Choosing A Niche
• Creating Consistent Designs
• Multiplying Your Designs
• Scaling Without Burning Out
• Content Planning 

No matter where you’re at in your business journey, we’re rooting for you. And if you’re looking for a way to create consistency and quality for your designs this year, we’d love to partner with you. Fill out an application to get started.