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This is your resource to PrintsWell marketing assets. If you have questions, please contact us. We're here to help.
Our Family of Logos
Thank you for adhering to our brand guidelines.
Use the primary PrintsWell logo on everything that is related to our products, shop, portal, and brand.
The stamp is used in instances after the PrintsWell logo has already been introduced.
The PrintsWell University Logo is used specifically for the educational side of PrintsWell.
The seal is used in instances after the PrintsWell University logo has already been introduced.
Guidelines
- To maintain visual clarity and brand impact, do not clutter the logos or marks. Maintain a minimum space that equals the height of the letter P in PrintsWell. This space must be free of text, graphics, or other visual elements.
- Please do not rotate, skew, change color, or modify the logos.
- Use a high-resolution file. Low-quality logos can cause blurriness or pixelation.
- Place the primary logo on light backgrounds and the reversed logo on dark backgrounds.
- Use the primary PrintsWell logo when referring to the brand, and only use the PrintsWell University logo when referring to the learning center.
OUR COLOR PALETTE
Palest Cyan
HEX: #E8F9F7
RGB: 232, 249, 247
CMYK: 7, 0, 3, 0
Breezey Blue
HEX: #E0EAED
RGB: 224, 234, 237
CMYK: 11, 3, 4, 0
Teal Ice
HEX: #A9D6CF
RGB: 171, 213, 206
CMYK: 29, 2, 17, 0
Sea Green
HEX: #70A09A
RGB: 112, 160, 154
CMYK: 59, 23, 40, 1
Smokey Grey
HEX: #746C74
RGB: 116, 109, 117
CMYK: 56, 53, 43, 13
Warm Beige
HEX: #BEA189
RGB: 190, 161, 137
CMYK: 27, 35, 46, 1
Dark Sapphire
HEX: #0B314E
RBG: 7, 49, 77
CMYK: 100, 79, 44, 40
Guidelines
- PrintsWell has a wide color palette; however, color is used carefully and sparingly in order to allow our products and artists’ work to stand out.
- Use Dark Sapphire for body copy text on light backgrounds.
- Make sure there is sufficient contrast when incorporating color into typography.
- Use Teal Ice for buttons
- Use Sea Green for hyperlinks.
- Use the primary colors for backgrounds, patterns, and designs.
- Use secondary colors for accents.
TYPOGRAPHY - HEADLINE & DECORATIVE COPY
TYPOGRAPHY - SUBHEADS, PARAGRAPHS & BODY COPY
Guidelines
- Please use Bentham, Playfair Display, and Playwrite only for large headlines and decorative typography.
- Use Manrope, OpenSans, CanvaSans, or a similar sans-serif font for body copy. These fonts are easier to read and more suitable for large blocks of text and fine print.
- When using a sans-serif like Manrope for a subhead, make the kerning loose.
- These fonts emphasize a sense of elegance, playfulness, and creativity when paired together.
- Ensure paragraph text is a minimum of 10pt on print and 16pt. for digital.
- If paragraphs have 4 or more lines, do not center. Left-align for readability.
Thank you for following our brand guidelines.
If you have questions about assets or cobranding, please contact us.