Brand Guidelines

This is your resource to PrintsWell marketing assets. If you have questions, please contact us. We're here to help.

This is your resource to PrintsWell marketing assets. If you have questions, please contact us. We're here to help.

OUR LOGO

Printwell_logo

The PrintsWell Logo

  • To maintain visual clarity and brand impact, do not clutter the logo. Maintain a minimum space that equals the height of the letter P in PrintsWell. This space must be free of text, graphics, or other visual elements.
  • Please do not rotate, skew, change color, or modify the logo.
  • Use a high-resolution file. Low-quality logos can cause blurriness or pixelation.
  • Place the primary logo on light backgrounds and the reversed logo on dark backgrounds.
PrintsWell

The PrintsWell Stamp

  • The stamp is used in instances after the PrintsWell logo has already been introduced.
  • It is often used as a sign-off on packaging, letterheads, and email footers.
  • Please do not change the color of the stamp. 

OUR COLOR PALETTE

Palest Cyan

HEX: #E8F9F7

RGB: 232, 249, 247

CMYK: 7, 0, 3, 0

Breezey Blue

HEX: #E0EAED

RGB: 224, 234, 237

CMYK: 11, 3, 4, 0

Teal Ice

HEX: #A9D6CF

RGB: 171, 213, 206

CMYK: 29, 2, 17, 0

Sea Green

HEX: #70A09A

RGB: 112, 160, 154

CMYK: 59, 23, 40, 1

Smokey Grey

HEX: #746C74

RGB: 116, 109, 117

CMYK: 56, 53, 43, 13

Warm Beige

HEX: #BEA189

RGB: 190, 161, 137

CMYK: 27, 35, 46, 1

Dark Sapphire

HEX: #0B314E

RBG: 7, 49, 77

CMYK: 100, 79, 44, 40

Guidelines

  • PrintsWell has a wide color palette; however, color is used carefully and sparingly in order to allow our products and artists’ work to stand out.
  • Use Dark Sapphire for body copy text on light backgrounds.
  • Make sure there is sufficient contrast when incorporating color into typography.
  • Use Teal Ice for buttons
  • Use Sea Green for hyperlinks.
  • Use the primary colors for backgrounds, patterns, and designs.
  • Use secondary colors for accents.

TYPOGRAPHY - HEADLINE & DECORATIVE COPY

Bentham Type Face
Playfair Display
Playwrite CA

TYPOGRAPHY - SUBHEADS, PARAGRAPHS & BODY COPY

Manrope

Guidelines

  • Please use Bentham, Playfair Display, and Playwrite only for large headlines and decorative typography.
  • Use Manrope, OpenSans, CanvaSans, or a similar sans-serif font for body copy. These fonts are easier to read and more suitable for large blocks of text and fine print.
  • When using a sans-serif like Manrope for a subhead, make the kerning loose.
  • These fonts emphasize a sense of elegance, playfulness, and creativity when paired together.
  • Ensure paragraph text is a minimum of 10pt on print and 16pt. for digital.
  • If paragraphs have 4 or more lines, do not center. Left-align for readability.
PrintsWell

Thank you for following our brand guidelines.

If you have questions about assets or cobranding, please contact us.