You’ve heard the saying, “It’s what’s inside that counts.” While that’s definitely true, you can seriously elevate your customers’ experience by focusing on great packaging. There’s a difference between receiving your order in a dingy old brown box complete with packing peanuts versus receiving a branded box with some elements of surprise and delight on the inside.
Here’s the truth: How you package your orders can elevate your customers’ experience, connection, and excitement about your brand.
Your Packaging Can Create a Lasting Impression.
There’s no denying it, by the time your beautiful stationery reaches your customer’s hands, they’re ready to tear into it. Some may say that the way you package your product creates a great first impression. But we say that you’ve already done the lion’s share of the work upfront through marketing, telling your brand’s story, and displaying your beautiful work—so much so that your potential customer became a real customer.
So, let’s say your first impression was a hit. But to create a loyal customer who wants to buy from you again, your product must meet your customer’s expectations. Other than providing an incredible, quality product, one of the best ways to do this is through your packaging. The way you package your product is going to say a lot about your brand, the quality, and provide an experience for your customers (hopefully it’s a great one).
Three Ways Packaging Can Elevate Your Business
If you’ve been operating under the belief that the packaging process is just a means to an end, we’re here to share why it truly matters. Check out these three reasons why you should really hone in on your packaging this year.
Life is far too short to use boring packaging. Giving your customers a unique unboxing experience not only delights them, but it conveys that you care about the product you’re selling. We’re not just talking about the shipping box either. We’re talking about utilizing the right packaging (cellophane, anyone?) for your invitations, greeting cards, or thank-you notes. Using the right packaging for the product itself can help your product truly shine (the way it was meant to).
Offering branded packaging means that you care about every detail, from the product to the box it comes in. Using consistent, quality branding on your products, even down to the packaging, gives your customers a consistent experience from the moment they see your brand to the moment your product lands on their doorstep.
From freebies, discount codes, and even drop-ins, what you include in each order can truly create a connection between you and your customer. Many stationers we partner with who utilize our branded drop shipping option include a drop-in that allows them to gift coupon codes, share their story, or even explain how each purchase makes an impact.
When You Should Outsource Your Packaging
We get it. Packaging can often be a point of contention, especially if you’re a one-person show, wearing every hat imaginable. And if you’ve recently gotten more orders than you know what to do with, packaging may be the least of your concerns. But there comes a time in every small business owner’s journey when it’s helpful to either hire a team member or hire a vendor.
The thought of either of those options can be overwhelming, especially if you’ve never done it before. But if you’re running ragged, burning the midnight oil to keep up with orders, and your lack of sleep is zapping your creativity, it may be time to hire some help.
Hiring a vendor may sound intimidating. I mean, how can you be sure that they’re going to put the same level of care and detail into each order? What about quality? Or consistency? All those concerns are valid and things to look for in your search.
Partner with PrintsWell for Your Packaging Needs
PrintsWell has been in the stationery industry for over three decades. And in the past thirty years of collaborating with stationers nationwide, we’ve learned a lot of what to do and what not to do when it comes to printing and packaging. Not only do we utilize top-of-the-line, state-of-the-art printers, but we also uphold every single order to our PrintsWell Standard. This is the highest possible standard for quality and consistency, and not a single order leaves our facility without them.
We know what it’s like to entrust business to someone only to be disappointed on the other side of the transaction. When you work with us, we will do everything we can to ensure that your orders are cared for down to the smallest detail.