Keeping up with the latest social media marketing trends can be one of the hardest parts of growing your stationery business. You know you have an incredible product, but getting it in front of your future customers in fun and fresh ways can sometimes be overwhelming. Where do you start?
In 2025, Instagram Reels emerged as the best method for achieving that. Reels are a powerful, low-cost approach for stationery brands to promote themselves. Meta’s CEO, Adam Mosseri, agrees. “Creating engaging reels is the most effective way to grow your following on Instagram.”
Here’s the best part: Only 20% of content creators use Reels on their platforms per month. That means that there’s room for you to jump in, stand out, and start reaching your next loyal customer!
This guide will help you create an Instagram Reels strategy so you can get back to what you do best: selling greeting cards. Implementing these formats in your strategy will help you take out the guesswork and start creating.
Idea 1: “Design-to-Delivery” Transformation Reel
When someone purchases your stationery, they are not thinking about all that went into making the beautiful greeting cards in your shop. This type of Reel gives your customers a behind-the-scenes look into how their beautiful greeting card was made…from idea to creation to printed product. It creates a feeling of connection to your audience and gives your greeting card a personal feel. Now all they need to do is click “Add to cart.”
What It Is: A time-lapse or before/after video showing a card going from concept to printed product.
Why It Works: It tells a visual story. This format is great for showing quality and the production process (or final product if you print with us). This creates credibility and helps them appreciate the product more.
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Idea 2: “Satisfying Unboxing Video”
Everyone loves getting packages in the mail. There’s an element of surprise and excitement as you get out the scissors, cut through the tape, and open the box to experience something new. Anyone watching can experience that satisfaction too.
What It Is: A reel that shows unpacking your stationery order from your printer!
Why It Works: Audiences love “satisfying” content, especially when it feels personal. It also becomes a glimpse of the experience they will have as they open their greeting cards from your shop.
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Idea 3: “Shop This Card for ___” Seasonal Promos
Seasonal promotions can be a fun way to market your favorite products and help your customers celebrate special life events. Whether it’s a birthday, Mother’s Day, or even something niche like National Dog Day, you have the chance to meet your customers right where they are. Creating seasonal promotion reels will keep your platform relevant to the season as well. These reels help you lean into the idea that your customer has a need, and you can help fill it.
What It Is: Reels that tie one card design to a life moment or seasonal event.
Why It Works: Taps into emotion and urgency (Mother’s Day, birthdays, weddings).
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Idea 4: “Watch Me Work” Process Reels
Not everyone can create beautiful greeting cards. That’s why they want to purchase from you. Give your future customers a look into your process from the blank page to the final design or print. If you draw your designs on paper, show them a video of you drawing or sketching. If you use Procreate to design your images, show them your screen. No matter what your process is, this type of “show and tell” is always an interesting way to capture your audience and build a connection.
What It Is: Footage of you drawing, illustrating, or designing a new card.
Why It Works: Creators build a connection by showing their process.
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Idea 5: “Customer Reaction” or “POV” Reels
POV reels are popular for a reason- they allow someone to see a firsthand view into your life or how someone reacts when they receive a card. These videos are a fantastic way to make your greeting card the main character of a special event or even show how someone reacts to receiving your product.
What It Is: Skits or testimonials where the recipient “reacts” to getting the card.
Why It Works: Humanizes your brand and builds an emotional connection.
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Idea 6: “Card Wall Restock” or Behind-the-Scenes Reels
This format is perfect for displaying your inventory. Do you have a greeting card wall set up in your office? Create a video of you restocking the cards. Hover over the bestsellers and let your audience know that you’re stocked up and ready to go. If you’re selling your cards at a market or trade show, capture a video of what your booth looks like. Highlight your brand, what you’re selling, and what has been the most popular item. This will help your audience feel like they’re with you at the event.
What It Is: Show off inventory, trade show setups, or card wall restocks.
Why It Works: Displays the variety of your line; creates a sense of abundance.
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These six Instagram reel ideas will help you turn your audience into loyal customers. Using these in a rotation will help you build awareness about your products and build connections with your audience. Like we said earlier, reels are not going anywhere in 2025, and tapping into this now will help you grow your audience over time.
Remember, you don’t have to reinvent the wheel. Check out similar videos from brands you love and follow, and see how you can recreate them for your own business. And if you’re feeling overwhelmed, try batching your content. Set aside time for content creation and shoot several videos at the same time, and schedule them for the future. Not only will this save your energy, but it will also save you time.