Some creatives shudder at the thought of restricting their inspiration to a content calendar, reacting with a ‘don’t fence me in’ mindset. But what they fail to realize is that a content calendar can help you brainstorm content that resonates with your audience and maintain a consistent production cadence, creating space for even more imagination.
A few tips to consider before sitting down to brainstorm your content calendar …
- A content calendar is an iterative framework—it’s something to revisit and update on a biweekly basis, like a journal for your content ideas.
- Always pay attention to your audience. Keep them in mind when brainstorming content. What content drives the most likes? What garners the greatest engagement? What drives sales?
- Stay true to you. Keeping your brand unique based on your creative visions, whims, and executions is why people love following you and purchasing your stationery. Stay clear on what content you love posting — what brings you the most joy — and maintain a balance between this type of content and more product or business-focused posts.
- Track what works and what falls flat. Using a six-month content calendar helps you track which types of content support your goals. Treating a content calendar like a creative journal for your social media presence lets you jot down ongoing ideas to implement later and revisit what worked or didn’t work in the past.
Bottom line: Using a content calendar to pre-plan and brainstorm your social media content isn’t required, but it can help you be more efficient and more creatively inspired — download the content calendar now to start planning your content with more clarity and confidence.